How Thick is Wrapping Paper? A Guide to 6 Common Tissue Paper Thicknesses

Gift wrapping is an art that transforms a simple present into a memorable experience. But have you ever considered how the thickness of your wrapping paper impacts both the presentation and protection of your gift? From delicate jewelry to sturdy retail products, choosing the right paper thickness is essential for achieving perfect results.

In this guide, we'll explore the six most common tissue paper thicknesses and their ideal applications. You'll learn how to select the perfect paper for any gift-wrapping scenario, ensuring your presents are both beautifully presented and properly protected.

Understanding Paper Thickness: What is GSM?

Before we dive into specific thicknesses, let's understand the measurement standard. Paper thickness is measured in GSM (grams per square meter), which indicates the weight and density of the paper.

• Higher GSM = Thicker, more durable paper

• Lower GSM = Thinner, more flexible paper

This simple measurement helps you predict how the paper will handle during wrapping and how much protection it will provide.

The 6 Common Tissue Paper Thicknesses Explained

1. 17 GSM: The Delicate Sheer

Perfect for: Floral arrangements, decorative lining, lightweight clothing

17 GSM represents the lightest option in tissue paper. Its ultra-sheer quality creates an elegant, ethereal effect that's perfect for decorative purposes rather than protective wrapping.

Key Characteristics:

• Excellent drape and flexibility

• Semi-transparent appearance

• Minimal protective qualities

• Ideal for visual enhancement rather than physical protection

Best Used When: You need a delicate touch for visually appealing gifts where protection isn't the primary concern.

2. 22 GSM: The Versatile Performer

Perfect for: Small gifts, gift bag stuffing, boutique retail packaging

Stepping up in durability, 22 GSM tissue paper maintains elegance while offering slightly more substance. It's the go-to choice for retailers and gift-givers who need reliability without sacrificing style.

Key Characteristics:

• Balanced flexibility and strength

• Holds colors and prints well

• Suitable for most small to medium gifts

• Provides basic protection while maintaining elegance

Best Used When: You need an all-around performer for everyday gift wrapping that balances aesthetics with functionality.

3. 28 GSM: The Professional Standard

Perfect for: E-commerce packaging, subscription boxes, medium-sized gifts

As we move into medium-weight papers, 28 GSM offers the ideal balance that makes it the industry standard for many businesses. It provides reliable protection while remaining easy to work with.

Key Characteristics:

• Excellent tear resistance

• Maintains creases well

• Suitable for most shipping scenarios

• Professional appearance that withstands handling

Best Used When: Your gifts need to survive shipping while maintaining their beautiful appearance upon arrival.

4. 30 GSM: The Enhanced Protector

Perfect for: Books, electronics, heavier items that need extra cushioning

When you need more substance without going full-heavyweight, 30 GSM tissue paper delivers enhanced protection. It's noticeably more substantial than lighter weights, providing peace of mind for valuable items.

Key Characteristics:

• Superior tear resistance

• Provides genuine cushioning

• Maintains shape around squared items

• Suitable for items with slight sharp edges

Best Used When: Wrapping items that need real protection during transit but don't require maximum heavy-duty wrapping.

5. 35 GSM: The Durable Workhorse

Perfect for: Fragile items, sharp-edged products, premium retail packaging

35 GSM tissue paper represents the entry point into heavy-duty wrapping papers. Its substantial feel communicates quality and provides genuine protection for delicate or valuable items.

Key Characteristics:

• Excellent structural integrity

• Withstands significant handling

• Provides substantial cushioning

• Ideal for items requiring serious protection

Best Used When: You're wrapping fragile items or want to communicate premium quality through substantial-feeling packaging.

6. 45 GSM: The Luxury Guardian

Perfect for: High-end gifts, delicate electronics, items requiring maximum protection

At the top of the thickness scale, 45 GSM tissue paper offers uncompromising protection and luxury. This heavyweight option makes even simple items feel special and valuable.

Key Characteristics:

• Maximum protection and cushioning

• Luxury, substantial feel

• Excellent for branding and custom printing

• Creates an unforgettable unboxing experience

Best Used When: Only the best will do—for luxury gifts, high-value items, or when you want to create a truly memorable unboxing experience.

Quick Reference Guide: Choosing the Right Thickness

Beyond Thickness: Other Important Factors

While thickness is crucial, other factors contribute to perfect gift wrapping:

Texture and Finish
The surface quality of your wrapping paper affects both appearance and functionality. Smooth finishes work well for crisp folds, while textured papers can hide minor imperfections in wrapping technique.

Color and Print Quality
Thicker papers typically hold colors and prints better, resulting in more vibrant packaging. If branding is important, consider 28 GSM or higher for optimal print results.

Eco-Friendly Considerations
Many businesses now prioritize sustainable packaging. Fortunately, eco-friendly options are available across all thickness ranges, from recycled materials to compostable papers.

Practical Applications by Scenario

E-commerce Businesses
For online retailers, 28-30 GSM offers the perfect balance of protection and cost-effectiveness. It withstands shipping while maintaining attractive presentation.

Retail Boutiques
Brick-and-mortar stores often prefer 22-28 GSM for its elegant drape and sufficient protection for in-person purchases.

Special Events and Weddings
For luxury events, 35-45 GSM communicates quality and importance, making guests feel truly valued.

Everyday Gift Giving
Most personal gift-giving situations are perfectly served by 22-28 GSM papers, which combine beauty with practical protection.

Making Your Final Choice

Selecting the right wrapping paper thickness ultimately depends on answering these key questions:

1. How much protection does my item need?

2. What impression do I want to make?

3. What's my budget for packaging?

4. How important is ease of wrapping?

Remember that the perfect wrapping paper does more than just cover a gift—it enhances the entire gifting experience. By understanding these different thickness options, you can make informed decisions that ensure your gifts are both beautifully presented and appropriately protected.

Whether you choose the delicate touch of 17 GSM or the robust protection of 45 GSM, the right thickness will elevate your gift wrapping from simple covering to an integral part of the gift itself.

Ready to find your perfect match? Explore our complete range of custom tissue paper options or browse our premium thick tissue paper collection for maximum protection and luxury.